Toyota launched its fourth electrification model in Korea for this year, the luxury hybrid minivan Alphard that features a chauffeured, sedanlike driving experience.

The fourth generation of the multipurpose vehicle that has sold some 150,000 units in Japan and abroad hopes to offer “omotenashi” -- a Japanese expression that describes hospitality and mindfulness -- to customers ranging from company executives who need private space, to family car lovers.

“Compared to the previous model, the new Alphard has improved the body rigidity by 50 percent and reduced the vibration by one-third,” said Takahiro Sugama, project general manager at Toyota Motor Corp. The car also has turned down the road and car noise by using sound deadening materials, Sugama added.

Stressing that the car was also designed to give a pleasant experience for drivers, Alphard Chief Manager Kenichi Yoshioka noted that it improved the steering response with the Toyota New Global Architecture platform. It has three Proactive Driving Assist system modes: Obstacle Anticipation Assist, Deceleration Assist and Steering Assist.

The car’s official gas mileage is 13.5 kilometers per liter, which was drastically improved compared to the third-generation model, according to the automaker.

• ·HiteJinro to produce soju in Vietnam
• ·Opposition head pleads for support in ‘fight against Yoon dictatorship’
• ·Shimcheong
• ·[New in Korean] Ancient Korean mummy unearthed in Irish peatland
• ·One Store attracts W20b from Krafton
• ·Outpaced by Coupang, Shinsegae carries out major leadership reshuffle
• ·PM to meet with Xi on sidelines of Asian Games in Hangzhou
• ·Apple to launch iPhone15 series in S. Korea on Oct. 13
• ·[Today’s K
• ·Sabre fencer, swimming relay team eye historic medals
• ·Apple to launch iPhone15 series in S. Korea on Oct. 13
• ·Sabre fencer, swimming relay team eye historic medals
• ·Supporters of Israel hold rally in Seoul, urge Hamas to stop atrocities
• ·[Book Review] 'Lee Kun
• ·Apple to launch iPhone15 series in S. Korea on Oct. 13
• ·[Herald Interview] Jung Soo